1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help sites function efficiently, remember your preferences, and provide insights to site owners about usage patterns. Similar technologies include web beacons, pixels, local storage, and device identifiers.
By continuing to use our website, you consent to our use of cookies as described in this policy. You can adjust your preferences at any time through your browser settings or our cookie consent tool.
2. Types of Cookies We Use
We categorize cookies based on purpose and lifespan. Below is a detailed breakdown:
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Essential | Required for core site functionality: security, network management, accessibility. Cannot be disabled. | session_id, csrf_token, auth_state |
Session to 1 year |
| Functional | Remember your preferences (language, region, theme) to personalize your experience. | preferred_language, theme_preference |
1 year |
| Analytics & Performance | Understand how visitors interact with our site: pages viewed, time on site, referral sources. Helps us improve content and performance. | _ga, _gid, hotjar_session |
24 hours to 2 years |
| Marketing & Advertising | Track campaign effectiveness, deliver relevant content, and measure engagement across platforms. Used only with explicit consent. | fbp, _uetvid, li_fat_id |
30 days to 13 months |
3. Managing Your Cookie Preferences
You have multiple ways to control cookies:
- Browser Settings: Most browsers allow you to block or delete cookies via their privacy/security settings. Note: Blocking essential cookies may break site functionality.
- Cookie Consent Banner: On your first visit, our banner lets you accept all, reject non-essential, or customize preferences. You can reopen this tool anytime via the footer link "Cookie Preferences".
- Opt-Out Tools: For advertising cookies, visit industry opt-out pages: About Ads (US/Canada) or Your Online Choices (EU).
Important: Preferences are stored per browser/device. If you clear cookies or switch devices, you'll need to reconfigure your choices. We do not provide services to Europe. Our services are exclusively for US or Canadian headquarted businesses.
4. Third-Party Cookies & Services
We partner with trusted vendors to enhance site functionality and analytics. These parties may set cookies subject to their own privacy policies:
- Google Analytics: For aggregated traffic and behavior insights. Google Privacy Policy
- Hotjar: For heatmaps and user feedback (anonymized). Hotjar Privacy Policy
- LinkedIn Insight Tag: For campaign measurement and audience insights. LinkedIn Privacy Policy
- Cloudflare: For security, performance, and DDoS protection. Cloudflare Privacy Policy
We conduct due diligence on third-party vendors and require contractual commitments to data protection standards.
5. Do Not Track (DNT) Signals
Some browsers offer a "Do Not Track" feature. Because there is no universal standard for interpreting DNT signals, Digitalspark does not currently alter its data collection practices in response to DNT headers. We rely instead on explicit consent mechanisms and granular preference controls described above.
6. International Data Transfers
Digitalspark operates globally. Cookies and associated data may be processed in jurisdictions outside your country of residence, including the United States. Where required, we implement appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms to ensure adequate protection.
7. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology, regulations, or our practices. Updated versions will be posted here with a revised effective date. Material changes will be communicated via our cookie banner or email (for registered clients).
8. Contact Us
For questions about our cookie practices, to exercise your rights, or to report concerns, contact our Data Protection team:
Email: privacy@digitalspark.ca
We aim to respond to all inquiries within 5 business days.